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MAME Award Categories

2017 Categories Include:

Eligible Entries

  • Product must be built or marketed August 1, 2016 to September 1, 2017
  • Home Builders or Associate Members (advertising agency, architect, supplier, interior designer, developer) may enter.
  • Only HBA builders and associate members in good standing are eligible to receive recognition.
  • Repeat Entries: Remember, if your work is still being marketed as of August 1, 2016, you may resubmit if the entry still applies to any category. Note: an award winner from the previous year is not eligible to be nominated or re-enter in the same category they won the award in the previous year. Finalists are eligible and encouraged to enter or be nominated.
  • Product/community must be within the eight-county metro area of Adams, Arapahoe, Boulder, Broomfield, Denver, Douglas, Elbert, and Jefferson. If the builder is a member of the Denver HBA with a main office located in one of the above mentioned counties but their product/project is outside of those counties (but in Colorado) it is eligible for entry but may not be toured by the judges due to time.
  • All companies named on entry forms need to be members of the HBA or they will not be acknowledged. If the company is based outside of the state, they can join the Denver HBA as an affiliate member. Contact us for more information.

PROFESSIONAL ACHIEVEMENT AWARDS

Entries will be judged on the candidate’s positive aspects and measurable work performance. Multiple entries are allowed for each company.

1. Rookie Sales Professional – less than 2 years selling


2. Sales Professional of the Year


3. Sales Team of the Year


4. Online Sales Counselor of the Year
Judged on professional approach to sales, selling techniques used, and personal contribution and involvement in industry. Entrant may not be a sales or marketing director, advertising manager, vice president of marketing or sales or company president.


5. Sales Manager of the Year
Must be a new home sales management professional who directly manages and trains on-site, new home sales personnel and is employed by an HBA builder or associate member.


6. Marketing Professional of the Year
Must be responsible for developing and implementing overall marketing policy including market research, product development, merchandising, advertising and sales productivity. Must be employed by an HBA builder or associate member.


7.Builder Community Superintendent of the Year


8.Builder Customer Service Professional of the Year


9.Builder Purchasing Professional of the Year


10.Closing Professional of the Year

Categories 1-10 Requirements

  • Entry by nomination only
  • Completed Individual Achievement Entry Form
  • Must submit a written statement (200 words or less) describing exemplary performance and achievement written by supervisor or sponsor.
  • Digital Photo of candidate
  • Personal Interviews will be held for candidates in Categories 1-10 on September 21, 2017

11. Young Leader of the Year (this award is open to builders and associate/supplier disciplines)
Designed to recognize new leaders within our industry – people who are making an impact and advancing the industry through innovation, outstanding performance and dedication. Open to ad agencies, interior designers, architects, builders, et al. – no entry fee for this category.

Category 11 Requirements

  • Entry by nomination only
  • Nominee must be under 40 years of age at the time of entry
  • Completed Individual Achievement Entry Form – NO FEE REQUIRED
  • Must submit a written statement (200 words or less) describing exemplary performance and achievement written by supervisor or sponsor.
  • Digital Photo of candidate
  • Personal Interviews will be held for candidates on September 21, 2017

12. Associate Partner of the Year  – open to all associate/supplier disciplines
Designed to recognize leaders of the professional services within the industry who serve builders – open to ad agencies, interior designers, architects, mortgage firms et al. no entry fee or personal interview for this category.


13.Trade Partner of the Year
Designed to recognize trades serving home builders. Home Builder nominated – no entry fee or personal interview for this category.

Categories 12-13 Requirements

  • Entry by nomination only
  • Completed Individual Achievement Entry Form
  • Must submit a written statement (200 words or less) describing exemplary performance and achievement written by supervisor or sponsor.
  • Digital Photo of candidate
  • NO ENTRY FEE OR PERSONAL INTERVIEW FOR CATEGORIES 12-13

MARKETING & DESIGN ACHIEVEMENT AWARDS

14. Best Logo Design
Entry will be judged on overall logo design, readability and execution.

Entry Requirements

  • MAME Team/Project Information Form
  • Image Requirements: 6 to 8 images of the following: Logo in color, logo in black & white and various examples of logo in use. (brochure, signage, letterhead, etc)

15. Best Graphic Continuity
THIS CATEGORY MAY BE SPLIT
a.Builder/Community
b.Associate
Entry will be judged on graphics, concept, overall design compatibility, readability, and execution. How all branding pieces work together.

Entry Requirements

  • MAME Team/Project Information Form
  • Image Requirements: 6 to 8 images of the following: logo, advertisements, signage, displays, brochure, direct mail, and impact graphic, etc.

16. Brochure – Printed or Digital Format
THIS CATEGORY MAY BE SPLIT
a.Builder
b.Community
c.Associate
Judged on concept, copy, layout, budget, overall design and execution as it relates to a specific target market.  Multiple Awards may be presented.

Entry Requirements

  • MAME Team/Project Information Form
  • Sample of Brochure – if you are entering a print brochure, you must deliver a sample to the HBA office by September 15th   Please drop off with ATTN:  DENVER MAME AWARDS
  • Image of Brochure in jpeg format

17. Best Print Ad – color or black/white
THIS CATEGORY MAY BE SPLIT
a.Builder
b.Community
c.Associate

Entry will be judged on creativity, design, and success of materials developed to gain product interest.

Entry Requirements

  • MAME Team/Project Information Form
  • 1 image that represents entry.

18. Best Video
THIS CATEGORY MAY BE SPLIT
a. Builder/Community
b. Associate

Judged on its ability to reach a target audience, as well as its message, feeling and ability to communicate image or introduce a new product or new ideas.

Entry Requirements

  • MAME Team/Project Information Form
  • 1 images that represents entry.
  • Link to actual campaign highly encouraged
  • Digital requirements– Video: .mov files or Mp4 files.

19. Best Radio 
Judged on its ability to reach a target audience, as well as its message, feeling and ability to communicate image or introduce a new product or new ideas.

Entry Requirements

  • MAME Team/Project Information Form
  • 1 images that represents entry.
  • Link to actual campaign highly encouraged
  • digital requirements– Audio: Mp3 files.

20. Best Overall Advertising Campaign (Includes all collateral and online platforms)
THIS CATEGORY MAY BE SPLIT
a. Builder/Community
b. Associate

Entry will be judged on creativity, design, and success of materials developed to gain product interest. Includes ads, print and electronic media, and billboards.

Eligibility Requirements
To be eligible for this award, a builder/developer must also submit entries in exactly three of the following categories. Winner will be determined by a CUMULATION of points from the three categories entered. If you enter more than 3 of these categories, please select which three you would like included to be judged for this category.

  • Best Brochure
  • Best Radio or Television Ad
  • Best Video
  • Best Print Ad
  • Best Website
  • Best Digital Marketing Program

Entry Requirements

  • MAME Team/Project Information Form
  • 4 to 8 images that represent entry.
  • Link to actual campaign highly encouraged
  • May include any or all of the following: print advertising, direct mail, television and radio spots, billboards, etc.
  • Television and radio submissions digital requirements– Video: .mov files – Audio: Mp3 files.

21. Best Special Promotion
THIS CATEGORY MAY BE SPLIT
a.Builder/Community
b.Associate
Limited-Time Marketing Promotion – includes Grand Openings, Realtor Relations, and any other specialty event.

Entry will be judged on creativity, design, and success of materials developed to gain product interest. Includes a series of ads, print and electronic media

Entry Requirements

  • MAME Team/Project Information Form
  • Submit images of promotion – photos of events suggested
  • Submit images of ads that represent the campaign. May include any or all of the following: print advertising, direct mail, television and radio spots, billboards, etc. – jpeg or PDF format
  • Television and radio submissions digital requirements– Video: .mov files – Audio: Mp3 files.

22. Digital Marketing Program  – includes digital ads, outboard digital marketing,  paid social media and virtual reality
THIS CATEGORY MAY BE SPLIT
a.Builder/Community
b.Associate/Trade
Entry will be judged on concept, creativity, copy, layout, and results of campaign. Includes all paid digital marketing, including VR.

Entry Requirements

  • Completed Marketing Awards Entry form.
  • Marketing statement
  • 4 to 8 images that represent entry.
  • Link to actual campaign highly encouraged

23. Social Marketing Program
THIS CATEGORY MAY BE SPLIT
a.Builder/Community
b.Associate/Trade

Non paid online marketing includes: social media, blogs reputation management program – Online PR Campaign.

Entry will be judged on concept, creativity, copy, layout, overall design, execution, and marketing results delivered to community.

Entry Requirements

  • MAME Team/Project Information Form
  • 4 to 8 images that represent entry.
  • Link to actual campaign highly encouraged

24. Best Website
THIS CATEGORY MAY BE SPLIT
a.Builder
b.Community
c.Associate/Trade
Entry will be judged based on quality of design, ease of obtaining information, and organization of message.

Entry Requirements

  • MAME Team/Project Information Form
  • 4 to 8 images that represent entry.
  • Link to website – must be fully updated and live by September 8th

25. Signage
Includes: Model Complex – Onsite Signage, Billboard, Entry Monumentation
Entry will be judged on concept, creativity, basic graphics and layout, design, execution, readability, and continuity.

Entry Requirements

  • MAME Team/Project Information Form
  • 4 to 8 images that represent entry. (Billboard – up to 3 images)

26. Best Sales Office – for a single builder community
May be split – Includes: Garage, Trailers, Whole House sales office usage.
Entry will be judged on theme, function, display concept, creativity, and design used in the office, as well as the use of tools and technologies to achieve sales success.

Entry Requirements

  • MAME Team/Project Information Form
  • 4 to 8 images that represent entry. These may include the following: exterior entrance, overall interior, topography table, impact graphic, renderings, displays, and/or closing office.
  • Image of office layout showing layout of exhibits.

27. Best Information/Sales Pavilion – for multiple builders
Entry will be judged on theme, function, display concept, creativity, and design used in the office, as well as the use of tools and technologies to achieve sales success.

Entry Requirements

  • MAME Team/Project Information Form
  • 4 to 8 images that represent entry. These may include the following: exterior entrance, overall interior, topography table, impact graphic, renderings, displays, and/or closing office.
  • Image of office layout showing layout of exhibits.

28. Community Amenity Feature – Clubhouses, Garden Areas, etc. (Open to For Sale or Rental Communities)
Entry will be judged on the effectiveness, impact, and function in enhancing the project.

Entry Requirements

  • MAME Team/Project Information Form
  • 4 to 8 images that represent entry.

29. Design Center
Includes Builder Central Design Center, Onsite Design and Showrooms
Entry will be judged on theme, function, display concept, creativity, and design used in the office.

Entry Requirements

  • MAME Team/Project Information Form
  • 6 to 8 images that represent entry. These may include the following: exterior entrance, overall interior, displays, and/or other unique spaces.
  • Image of office layout showing layout of exhibits.

30. Best Outdoor Living Space
Production models and custom/spec homes will be divided

Judged on overall space, design, architectural appeal and creative use of space and functionality.

Entry Requirements

  • MAME Team/Project Information Form
  • 1 to 2 images that represent entry.

INTERIOR MERCHANDISING, DESIGN, AND ARCHITECTURE AWARDS

31. Best Interior Merchandising of a Model – Detached Home – Priced $350,000 & under


32. Best Interior Merchandising of a Model – Detached Home – Priced $350,001 to $500,000


33. Best Interior Merchandising of a Model – Detached Home – Priced $500,001 to $650,000


34. Best Interior Merchandising of a Model – Detached Home – Priced $650,001 to $800,000


35. Best Interior Merchandising of a Model – Detached Home – Priced over $800,001


36. Best Interior Merchandising of a Model – Attached Home 
NOTE: Sales price of the home should include the cost of land, room options and basement finish options as modeled before design center upgrades.  Exclude from the price design center upgrades, lot premiums, elevation costs, landscape, custom designer built-ins, ceiling treatments, custom lighting and other builder options such as upgraded doors, appliances, plumbing fixtures, etc.

Judged on use of color, texture, material, interior space, furniture, accessories, window and wall treatments in relation to the specified target market and continuity with the marketing program.

This category is for production home entries only. No custom home interior design will be accepted.


37. Best Interior Design of a Custom Home
Judged on use of color, texture, material, interior space, furniture, accessories, window and wall treatments in relation to the specified target market.

Entry Requirements for Categories 31-37

  • MAME Team/Project Information Form
  • 4 to 8 images that represent entry – Suggested: Living room, dining room, master bedroom, kitchen/family room area or other unique spaces.
  • Image of floor plan.

38. Best Architectural Design of a Model – Detached Home – under 2,000 sq. ft.


39. Best Architectural Design of a Model – Detached Home – 2,001 to 2,600 sq. ft.


40. Best Architectural Design of a Model – Detached Home – 2,601 to 3,200 sq. ft.


41. Best Architectural Design of a Model – Detached Home – 3,201 to 3,600 sq. ft.


42. Best Architectural Design of a Model – Detached Home – over 3,601 sq. ft.
Judged on overall exterior and interior architectural appeal, creative use of interior space and functionality of floor plan in relation to the specified target market and continuity with the marketing program.

Note: Optional Rooms Modeled and Finished basements will be judged, and are to be included in square footage total. If the basement or a portion of the basement is not finished then it is not considered living area and should not be included in the total square footage of the home.

These categories are for production home entries only. No custom home product will be accepted.

Entry Requirements for Categories 38-42

  • MAME Team/Project Information Form
  • 4 to 8 images that represent entry. Suggested: exterior, living room, dining room, master bedroom, kitchen/family room area or other unique spaces.
  • Image of floor plan.

43. Best Architectural Design – Urban Infill Design
Judged on overall exterior and interior architectural appeal, creative use of interior space and functionality of floor plan in relation to the specified target market and continuity with the marketing program.

This category is for production home entries only. No custom home product will be accepted.

Entry Requirements

  • Team/ Information Form
  • 4 to 8 images that represent entry. Must Include 1 exterior photo.  Renderings accepted.
  • Image of floor plan
  • Site plan required

44. Best Architectural Design of a Model – Attached Home
Judged on overall exterior and interior architectural appeal, creative use of interior space and functionality of floor plan in relation to the specified target market and continuity with the marketing program.

This category is for production home entries only. No custom home product will be accepted.

Entry Requirements

  • MAME Team/Project Information Form
  • 4 to 8 images that represent entry. Suggested: exterior, living room, dining room, master bedroom, kitchen/family room area or other unique spaces.
  • Image of floor plan.

45. Best Architectural Design of a Custom Home – under 5,000 sq. ft.


46. Best Architectural Design of a Custom Home – 5,000 & over sq. ft
Judged on overall exterior and interior architectural appeal, creative use of interior space and functionality of floor plan. Interior design is not part of judging criteria.

Eligibility Requirements:
Homes must have been completed between August 1, 2016 and September 1, 2017. The home is to be a true custom home not built at any other time in the same form or manner in the above time period. It may be a presale or speculative home.

Homes entered in this category may not be entered in production home interior design or production home categories.

Note: Finished basements will be judged, and are to be included in square footage total. If the basement or a portion of the basement is not finished then it is not considered living area and should not be included in the total square footage of the home.

Entry Requirements

  • MAME Team/Project Information Form
  • 4 to 8 images that represent entry.  Suggested: exterior, living room, dining room, master bedroom, kitchen/family room area or other unique spaces.
  • Image of floor plan.

47. Green Home Design
Recognizing the overall excellence of a home featuring green design concepts

Entry Requirements

  • MAME Team/Project Information Form
  • Site plan of the community
  • 6 to 8 images that represent the plan
  • Floor plan
  • Green Home certification documentation

48. Best On the Boards Architectural Design
THIS CATEGORY MAY BE SPLIT
a.Production Housing
b.Custom Home
Entry will be judged on overall exterior and interior architecture, design appeal, function, and creative use of interior space and creative integration of plan design with site considerations.

Entry Requirements

  • MAME Team/Project Information Form
  • 4 to 8 images that represent entry – Suggested: Front exterior, Living room, dining room, master bedroom, kitchen/family room area or other unique spaces.
  • Image of floor plan.

49. Attached Home of the Year
Attached Home of the Year will be presented to the HBA Builder/Developer for best overall product and interior design. The same product/model must be entered in both Interior Design (category 36) and Product (category 44). In addition to the cumulative points awarded in those categories, Judges will award points based on interior design, architectural design and physical tour. The sum of these scores will determine the Attached Home of the Year winner.

Interior design and product criteria based on: overall exterior and interior design appeal; creative use of space; and use of interior colors, textures, materials and interior space.

Entry Requirements

  • Team/ Information Form
  • 4 to 8 images that represent entry – Suggested: Front exterior, Living room, dining room, master bedroom, kitchen/family room area or other unique spaces.
  • Image of floor plan.

50. Detached Home of the Year
The Detached Home of the Year will be presented to the HBA Builder/Developer for best overall product and interior design. The same product/model must be entered in both Interior Design (Categories 31-35) and Product (Categories 38-42). In addition to the cumulative points awarded in those categories, Judges will award points based on interior design, architectural design and physical tour of home. The sum of these scores will determine the Detached Home of the Year winner.

Interior design and product criteria based on: overall exterior and interior design appeal; creative use of space; and use of interior colors, textures, materials and interior space.

Entry Requirements

  • Team/ Information Form
  • 4 to 8 images that represent entry – Suggested: Front exterior, Living room, dining room, master bedroom, kitchen/family room area or other unique spaces.
  • Image of floor plan.

51. Active Adult Home of the Year
Judged on the overall exterior and interior architectural appeal, creative use of the interior functionality of floor plan with an emphasis on the home targeted for the 55+ homebuyer. May be either attached or detached.

Entry Requirements

  • MAME Team/Project Information Form
  • 4 to 8 images that represent entry – Suggested: front exterior, living room, dining room, master bedroom, kitchen/family room area or other unique spaces.
  • Image of floor plan.

52. Custom Home of the Year
The Custom Home of the Year will be presented to the HBA Builder/Developer for best overall product and interior design. The same home must be entered in both Interior Design for a Custom Home and Architectural Design for a Custom Home.

The winner will be determined by the cumulative points awarded in those categories.

Interior design and product criteria based on: overall exterior and interior design appeal; creative use of space; and use of interior colors, textures, materials and interior space.

Entry Requirements

  • MAME Team/Project Information Form
  • 4 to 8 images that represent entry – Suggested: front exterior, living room, dining room, master bedroom, kitchen/family room area or other unique spaces.
  • Image of floor plan.

53. Design Series of the Year
Recognizing the overall excellence of a project series combining architecture, interior design, landscape, presentation, marketing program and sales success

Entry Requirements

  • MAME Team/Project Information Form
  • Site plan of the community
  • 6 to 12 images that represent the community.
  • Floor plan for each plan in the series.

All Design Series of the Year entrants will be toured.


54. Community of the Year
Recognizing the best community presentation, planning and amenities by a developer where multiple builders participate in the build program, custom and/or production.

The Community of the Year Award is presented to the HBA Builder/Developer for the best overall marketing and community presentation of a master planned community. The Community of the Year Award will be determined by the CUMULATIVE point totals in selected categories in addition to being judged by physical tour of the Community of the Year Award finalists. The sum of these scores determines the Community of the Year Award winner.

Community of the Year will be judged based on:
Design and sensitivity to natural or created environments, Design appeal, Creative use of space, materials, amenities, Architectural continuity, Landscape design and signage, Community site planning

Eligibility Requirements: Builders/Developers must submit an entry in each of the following categories:

  • Best Brochure
  • Best Advertisement
  • Sales Office, Information Center or Community Amenity
  • Interior Merchandising/Design
  • Best Architectural Design

(For a total of FIVE qualifying entries)

All Community of the Year entrants will be toured. Entry Requirements

  • MAME Team/Project Information Form
  • Site plan of the community
  • 6 to 12 images that represent the community: exteriors of homes, landscape, interiors, signage, sales office, etc.
  • Link to community or builder website.

55. On the Boards Community (defined as under construction – but not yet open for sale or rent)

Entry Requirements

  • MAME Team/Project Information Form
  • Site plan of the community
  • 6 to 12 images that represent the community.

56. Million Dollar Sales Awards – Presented for $8 Million, $12Million, $20Milllion
Awards are granted based on new home sales closings between August 1, 2016 – August 30, 2017

If submitting for a team, each team member must submit an entry in order for each team member to receive an award.

All entrants must be employed by a HBA of Metro Denver member company and be members of the Sales & Marketing Council (SMC) at time of submission and the awards event date of November 4th.

Entrants may only submit new home sales in the following counties: eight-county metro area of Adams, Arapahoe, Boulder, Broomfield, Denver, Douglas, Elbert, and Jefferson.

Entry Requirements

  • Completed Sales Achievement Form including total sales for closed sales within the period August 1, 2016 – August 30, 2017
  • Please include a color photo of candidate
  • Entry Fee is $125

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